A substitute is a product that performs the same or similar function as another product. The presence of substitute products puts a ceiling on the price that can be charged before consumers will switch to the substitute product. Price ceilings equate to profit ceilings and more intense competition among rivals. As our business is to provide a solution for young people who are looking for a part time job and for the companies too to offer those jobs. We face substitute-product competitive pressure derived from the classified section of the newspapers and magazines. In order to advantage of our potential substitute product, we must stablish a cheap price for our service so people would prefer to look for a job on internet rather than in newspapers.