Technological forces can create new competitive advantages that are more powerful than existing advantages. They can also significantly alter the demand for an organization's or industry's products or services.

 

Internet:

In the last years the most important technological development has been the Internet, it has increased the speed of distribution, created new products and services, erased some limitations of traditional geographic markets, and change the historical trade-off of production standardization. Internet is very important for our business because will be our main source for promoting our services. Our webpage will be the first way individuals can contact us and learn more about us, and our services.

 

The most drastic changes that the Internet have generated are:

 

• Online advertising

• Customer service online

• Direct brand-consumer relationship through social networks

• "Word of mouth" advertising through social networks

• Online- consumer in search of a pleasant experience online

• New business model 

 

Social Network:

We will use social networks as (facebook, instagram and twitter) to promote our services.We know that people spend 5.6 hours socializing in their mobile devices in Colombia, so we want to be visible to individuals.