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The Competitive Profile Matrix (CPM)
The Competitive Profile Matrix (CPM) identifies a firmās major competitors and its particular strengths and weaknesses in relation to a sample firmās strategic position. It uses both internal and external factors to carry out the analysis.
The results from this matrix reveals that our organization has to improve in many things but the average is not bad, also says that our major competition is COMPUTRABAJO.COM which obtained 3.07 meanwhile TRABAJOXHORA.COM just get 2.1.
THE COMPETITIVE PROFILE MATRIX (CPM)

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