1. Customers: “a bridge between students and their ideal employer…”

2. Services: “when it comes to looking or offering for a part time job.”

3. Market: “that everyone in Colombia can take advantage...”

4. Technology: “by using the latest on-line matching system.”

5. Concern for survival, growth and profitability: “We will conduct our operations to obtain profits and the growth…”

6. Philosophy: “a philosophy based on providing solutions…”

7. Self-concept: “We are committed in helping young people to find a way…”

8. Concern for Public Image: “to contribute to the economic strengths of Colombian society”

9. Concern for employees: “to provide benefits to our employees.”