In the SWOT matrix, we can identify four types of strategies, those strategies are: the SO strategy (Strengths-Opportunities); WO (Weaknesses-opportunities) Strategy; ST Strategy (Strengths-Threats); WT Strategy (Weaknesses-Threats). And with those four aspect we develop a series of strategies to confront those aspects (Strengths- weaknesses- opportunities-threats) by making them to came with a result that will derivate into one or more strategies to overcome those aspects on those four factors. In our company the SWOT matrix will look like this: