We can see that after we measure and give numerical values, according to the attractiveness that the strategy has with each one of the key internal/external factors. The QSPM matrix has shown us that our company should follow the strategy of “development of an aggressive marketing plan”. With a Total Attractiveness Scores (TAS) of 5, 11 over a TAS of 5, 08 in the strategy Improvement of the web page, because the TAS of the selected strategy is bigger than the other one.