Porter refers in this force that is a firm can easily enter a particular industry, the intensity of competitiveness among the firms increase. In Colombia, all the conditions for new entries in the industry of offering employment are given since they government provide all the tools and the legislation required to create web pages to offer and seek for a job. In 2010 “MINTRABAJO” published a law (1426) called Ley de Formalizacion y Generacion de Empleo, also known as first employment law, that include all the information needed by young people and companies in the employment industry as well as the benefits for small new business interested in growing. As new competitors in the industry, we are looking to attract customers to achieve our goals and increase the market share of our business in a short period by gaining precise digital technology.