1. Customers: University students and companies in Colombia and beyond.

2. Services: Link the best that fits to each other.

3. Market: Colombia.

4. Technology: Latest technology, but not just that, innovative ways.

5. Concern for survival, growth and profitability: We plan to expand over Latino America, that’s why “Colombia and beyond”

6. Philosophy: We aspire to help families in the same time we are giving solutions to students.

7. Self-concept: We specialize on university students and their skills more than their resumes.

8. Concern for Public Image: Our vision is not directly related with it, because we aspire to help the social community in an indirect way more than a direct way.

9. Concern for employees: Our vision is not mentioning nothing about employees, because we are planning to have university students as employees in the future, so they are part of the vision in a different way.